Nike Warriors February 4, 2005

Has anyone not seen this Nike "Warriors" commercial? If you have watched any type of sport or sports network the last 2 weeks, odds are you have. If you haven't, download it here. When I first saw it, I was freaked out. It's pretty weird, and like most Nike commercials, they are selling an attitude, not necessarily a product. The music used in commercial is really cool. I am not even sure how to explain it. Even if you hate Nike (yes Green, that means you), there is a certain silencing quality about this commercial at first. Then when it's over, there is a certain, "That was quite gay" quality about it. That being said, I am not sure how fearsome or functional some of those warrior masks are.

Ben Roethlisberger - The Ice Man
Where's Slider?
  The Ice Man: Ben Roethlisberger
Nike Says: Ben's game face is a grim reminder that his opponents stand no chance. His cold eyes know no fear. His [sinister] grin deepens as yet another challenger's attempt at victory is put on ice (unless you are the Patriots).

Jayble Says: This mask looks too much like Extreme Skeletor. If Skeletor had a child with Evil-Lynn, this is what I would expect the child to look like. I am guessing the kid would be rebellious, considering he's sporting a mowhawk and all. Also, Roethlisberger's cold eyes know some fear considering Cower wouldn't even let him go for the end zone when it was 3 yards away. Whenever I see this mask I can't help but think "The Slider" mask is right around the corner.
Skeletor and Evil-Lyn
Who would have thought that two evil warlords could produce a great quarterback?

Ladainian Tomlinson - The Oracle
Cool
  The Oracle: Ladainian Tomlinson (LT)
Nike Says: LT's game face is a tangible testament to his 360-degree field vision. He cuts and darts on instinct as if armed with a sixth sense. No opponent will ever sneak up on this all-seeing, all-ellusive exposion back.

Jayble Says: I really like this mask, I am not sure why. it just looks really cool. Of all six, this is the only mask that I really like. I can't even think of anything funny to say, that's how much I like this. It's just so cool. I especially like the fact that you can see LT's eyes through the mask. Well done Nike.

Albert Pujols - The Cobra
Wonderboy, what is the secret of your power?
  The Cobra: Albert Pujols
Nike Says: Albert Pujols wears a game face that is uncompromising, empowered by a reptilian spirit deep in his soul. With each swing he unleashes his power like a cobra poised to strike its prey.

Jayble Says: The mask is quite ugly. It looks like it's made out of a baseball bat so for some reason I keep looking for the "Wonderboy" engraving someplace. Plus, if Nike wanted to make a mask that symbolized a cobra poised to strike, they should have just used Serpentor's mask. It was far more terrifying and was just done better.
Serpentor
"I have a cooler Cobra mask. This I command!"

Mariano Rivera - The Scorpion
"Bring out the gimp."
  The Scorpion: Mariano Rivera
Nike Says: Mariano brings opponents to their knees with the venomous sting of his nasty cutter. His lethal delivery strikes opponents like a scorpion, taking down the biggest and baddest men in the game with efficiency.

Jayble Says: This sucks because Scorpio is my zodiac symbol so they could have made something pretty cool, instead they went the "kinky sex game" route so Mariano looks like he's going to an S&M party. When I see this mask, I fully expect Bruce Willis to come from around the corner with a sword in hand, and then the camera will pan back to expose Marsellus on his knees. Does anyone else find it funny that Nike uses the "brings opponents to their knees" tagline for this mask?
Marsellus Wallace
"Naw man. I'm pretty fuckin' far from okay."

Torii Hunter - The Human Fly Trap
"Feed me Seymour!"
  The Human Fly Trap: Torii Hunter
Nike Says: As Torii puts it, "Once I put on my game face, it's on like a pot o' neckbones." To the human fly trap there is only one consumption. His glove becomes the place where opposing at-bats, like insects, meet an untimely demise.

Jayble Says: This is easily the stupidest mask. Again, it sends Nike's message: Watch out for cherry pickers like Torii Hunter. But seriously, when has a fly trap ever been scary or intimidating. I am not even sure what "it's on like a pot o' neckbones" means so if someone can explain that to me, it would be greatly appreciated.
Little Shop Of Horrors
Um. That's my line.

Brian Urlacher - The Destroyer
wire tattoo: y
wire helmet: y
wire underwear: y...uh oh
  The Destroyer: Brian Urlacher
Nike Says: You can't enter the mind of Brian Urlacher. His concentration is unwavering. He's got a job to do, endzones to protect, offenses to intimidate. Once his game face is on, nothing can invade his space.

Jayble Says: This mask is the plainest of all the warrior masks. If the whole barbed wire concept was used to support the "you can't enter the mind of" concept then Nike probably could have picked something better. Maybe just a big brick wall, or a safe. Okay, on second thought, maybe the mask sends the message they wanted to send, plus it matches Urlacher's tattoo. Still, I think they should have changed the message and had a cooler mask. Plus, no warrior in their right mind would go into battle with barbed wire on their head. I mean c'mon, it would hurt him as much as the other guy.

Like I said, of all the masks, the only one I really like is The Oracle. I think The Ice Man and The Destroyer masks are half ways decent, but The Cobra, The Scorpion, and The Human Fly Trap are crap. The thing about this commercial is that all the masks actually make sense if you bother to go to the website and read the taglines (see below). The campaign may be a good idea but Nike should have followed it up with either a print campaign featuring the taglines or commercials for each mask with the tagline. This I command!

Nike Town
The Ice Man The Oracle The Cobra
The Scorpion The Human Fly Trap The Destroyer

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